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Gen Z to the rescue! Zoomers are ditching doomscrolling and saving cinema
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Gen Z to the rescue! Zoomers are ditching doomscrolling and saving cinema

It seems the rumors about cinema's demise were a bit exaggerated, as 2026 is shaping up to be a fantastic year for the box office. Generation Z is leading the charge, with a whopping 87% of them having visited a cinema in the past year. They're craving real-life experiences away from their screens, and the cinema is the perfect escape for socializing with friends. Plus, with affordable ticket prices and unlimited passes, going to the movies is becoming a popular choice for young people looking to enjoy culture without breaking the bank.
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