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India uses color psychology to prevent wildlife collisions: 'Red roads, green intent'
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India uses color psychology to prevent wildlife collisions: 'Red roads, green intent'

In a groundbreaking initiative, India is using color psychology to enhance road safety for wildlife. They've introduced bright red roads in Madhya Pradesh to alert drivers as they enter wildlife-sensitive areas. This innovative approach not only aims to reduce accidents but also protects the diverse animals living in the region. With the addition of wildlife underpasses and thoughtful design, this project sets a new standard for environmentally friendly infrastructure.
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